I recently had an argument with my wife about cell phones and driving. I believed that women talked on cell phones while driving more than men. She didn’t agree. So, I got curious.
I sat in my driveway for several hours and counted how many men and women I saw drive by on their phones. I took a 1,000 car sample, and what do you know? The numbers came out even. Even though I proved my own wisdom wrong, I’m proud to say that I questioned myself. I got curious and took action to find out whether or not I was right.
One of the biggest things I’ve done for my career is to schedule learning time. Ever since I was 20 years old, I’ve scheduled two, two hour sessions each week to do nothing but think and try something new. I also spend one day of each month doing the same thing. I read a trade journal from an industry I know nothing about, or I go to the junk yard. Last year, I actually went to kindergarten for a day. I’ve even read a couple of chapters in a Danielle Steele book (I almost threw up, no wait … honestly I did throw up) – just to make me think about something in a different way.
How many people do you know that actually do that? How many people actually schedule time to think about new things and learn? Quite frankly, not enough.
What outside people, places, activities, and situations do you use to stimulate your thinking? What do you do when you’re facing a mental block on an issue? The next time you have a problem, ask for help. Just don’t ask the “expert.”
The expert is probably not the best person to approach to find new ideas. An expert is the authority on a subject because they are well versed in conventional wisdom. Specialization is a fact of life, but specialization also limits creativity. There is a great need for cross-fertilization to generate new ideas.
Rather than asking the expert, purposefully pick someone in a different industry or department to talk to. If you’re ever in need of a new sounding board, go to score.org. This site is run by a bunch of retired CEOs and executives who have nothing to do but give you their advice (for free!). On the drop-down menu of industries, select someone in a field that has nothing to do with your problem. If you have a marketing question, pick an IT guy – and pray. Of course, you’ll have to send your target an e-mail that explains why you’ve picked them; otherwise their first reaction will be “you’ve got the wrong guy.” You’ve got to tell them that you don’t have the wrong guy – that you picked them because you’re looking for a new perspective. Try that out for some fresh ideas.
You can also take somebody that you really hate out to lunch. Yes … someone you truly hate. Present the problem or issue that’s been troubling you and then shut up for 15 minutes. You probably won’t have an easy time keeping your mouth shut, but just try anyway. I promise they will say something that will make you think of something creative that you hadn’t thought of before – and you might just find out that you don’t actually hate the person.
Challenge yourself to do something new. Schedule a time each week to do something to spark your curiosity. You can even start small. Try taking a walk each morning and looking for 10 new things that you have never noticed before, even if you have walked that path 1,000 times. You’d be surprised by how much more you’ll notice about your world when you look at it from a new perspective.
As Charlie “Tremendous” Jones once said, “The only difference between where you are now and where you’ll be next year is the books you read and the people you meet.”
In Alan Lightman’s book, A Sense of the Mysterious, he says “Not long ago, sitting at my desk at home, I suddenly had the horrifying realization that I no longer waste time.”
Read both these passages again.
Remember: 100% of the time, at least a part of conventional wisdom is wrong. If you never stop to question what you already know, if you never stop to indulge your curiosity, you’ll never discover anything new.
Remain curious, just like our friend Lenny.



