We’ve talked a lot about creativity, but what exactly is creativity anyway?
Creativity is bringing into being something which didn’t exist before, either as a product, process, or thought. This new thing can be a combination of things that already exist; things were not previously used or applied in the same manner. I refer to this phenomenon as combination creativity.
Combination creativity looks at the connectedness of things. Combination creativity involves looking at things that don’t look like they should be combined, but somehow work together in an application that was not thought of before.
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